Apple’s Genius ads removed

The Apple ads that were trumped by Google’s recently have been removed from television.

We’re not sure if the ad agency came under fire, is just saving face or intended to only run them during Olympics, but whatever the reason they are gone. If you haven’t seen them yet, you can still catch them on YouTube.

http://www.youtube.com/watch?v=jXTzzxiCfPw

We assume that the 1 867 dislikes that they got on YouTube didn’t help the cause either. The negative press around the ads and the fact that data showed Google’s latest Nexus 7 commercial ads were very well received by the public in comparison – and everyone noticed – might have also fuelled the decision by ad agency TBWA/Media Arts Lab to pull the ads.

However according to Mashable, the ad agency said the ads were only meant to be run for the first weekend of the Olympics. The fact that the ads were only aired for a couple of weeks is a little bit suspicious, but the Genius Apple ads are still on the TBWA/Media Arts Lab, which shows that Apple aren’t quite bowing to public pressure.

Is Apple losing its touch? It’s been a tough year for the brand with Android’s success more resounding than ever. The Apple Genius ads, many complained, were patronizing. The advert shows an Apple ‘genius’ helping every day Apple users during crisis situations, however consumers said that it implied that users were stupid and did not know how to operate Apple products.

I see where the brand was going with the adverts, but they perhaps could have chosen a different angle when it comes to showing just how many features Macs have. The impressive array is somewhat lost in the execution of the advert. Hopefully CEO Tim Cook along with TBWA/Media Arts Lab will produce something amazing to wow audiences soon. Perhaps we’ll see it in the form of the new iPhone later this year. Watch this space!